Top 10 Seasonal Festivals in Japan You Can’t Miss

When it comes to rich traditions and vibrant cultural experiences, Japan is in a league of its own. From ancient ceremonies to spectacular visual displays, the country’s seasonal festivals are a feast for the senses. 

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Whether you’re a travel enthusiast, a culture lover, or a first-time visitor, these festivals will give you a glimpse into the heart and soul of Japan. With a convenient eSIM for Japan, you can stay connected while immersing yourself in these unforgettable celebrations. 

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Here’s a handy guide to the top 10 seasonal festivals in Japan that you simply can’t miss!

1. Cherry Blossom Festivals (Sakura Matsuri) 

• When: Late March to early April (varies by region) 
• Where: Ueno Park (Tokyo), Maruyama Park (Kyoto), and Hirosaki Castle (Aomori) 

Japan’s world-renowned cherry blossom season is nothing short of magical. Sakura Matsuri brings people together for hanami – or flower-viewing picnics – under the delicate pink blooms. By day, marvel at the breathtaking views, and by night, experience glowing illuminations as the blossoms take on an ethereal glow in uplit parks and urban spaces. Don’t forget to snap Instagram-worthy shots to share using a reliable Japan eSIM plan. 

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During this time of the year, there’s an influx of cherry blossom-flavored foods. They range from delicately sweet to extremely sour. There’s also a massive increase in tourists during this season. Plan accordingly by shooting to visit during the height of the blooms and booking your accommodations and flights well in advance. 

2. Gion Matsuri 

• When: Entire month of July (main events on July 17 and July 24) 
• Where: Kyoto 

Gion Matsuri is one of Japan’s most famous festivals. It is known for its towering yamaboko floats, which are intricately decorated and paraded through Kyoto’s streets. The Yoiyama nights leading up to the processions are particularly festive, filled with street vendors and traditional performances. Whether you’re exploring the city or sharing updates with friends back home, the best eSIM for Japan ensures you never miss a moment.

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Kyoto is one of the most-visited cities in Japan. Therefore, it’s important to plan ahead for this festival. Book your accommodations and flights well ahead of time to ensure you’re as close to the action as possible. 

3. Sapporo Snow Festival 

• When: Early February (date varies year to year)
• Where: Sapporo, Hokkaido 

A winter wonderland awaits at the Sapporo Snow Festival, where massive snow and ice sculptures take center stage. Explore dazzling installations, enjoy local delicacies, and sip cocktails at the famous ice bar. A Japan internet eSIM solution will make it easier to navigate the streets of Sapporo, send pictures to loved ones back home and check the day’s weather.

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The city of Sapporo is the namesake of the well-known Japanese beer and visitors can enjoy the brew in the local taproom. For those interested in King Crab, this is the place to try them. They’re fresh from the local area and absolutely massive (keep an eye out for the huge crab decoration on the side of the buildings!)

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This is a snow festival, so you should expect it to be cold. But with Hokkaido being so far north, it can get extremely cold. Pack lots of warm layers and keep an eye on the weather. Utilize the city’s network of underground walkways to get out of the elements.

4. Awa Odori 

• When: Mid-August (around Obon season) 
• Where: Tokushima City 

Awa Odori is as lively as festivals come, with dancers clad in traditional costumes moving to the beat of shamisen, taiko drums, and flutes – all traditional Japanese instruments. Feel the energy of the streets as you join in the festivities – spectators are often invited to dance along! With a eSIM world Japan plan, you can effortlessly document the vibrant atmosphere.

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Tokushima City is located on Shikoku Island. Your best bet to reach this city is from Osaka – which has a large international airport. Local transportation is reliable and consistent in Japan, making it easy to get to this festival without much fuss.  

5. Nebuta Matsuri 

• When: August 2 to 7 
• Where: Aomori City 

The Nebuta Matsuri is a spectacle like no other, featuring massive, illuminated paper floats that parade through Aomori’s streets. This usually takes place at night, allowing a reprieve from the oppressive heat that is a Japanese summer. Accompanied by lively music, dancers (called haneto) encourage everyone to join in. It’s counted as one of the three largest festivals in the Tōhoku region. Stay connected with an eSIM Japan tourist plan to share every glowing moment of this unforgettable experience.

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It is thought this festival was started as a way to wake up sleepy souls in preparation for the harvest season. There are various Nebuta Matsuri festivals in the region, but the one in Aomori is the most famous. Aomori is very far north on the main island of Japan, Honshu. Consider taking a bullet train from Tokyo to save time. 

6. Tanabata Matsuri 

• When: July 7 (or August 7 in some areas) 
• Where: Sendai (for the Sendai Tanabata Festival) 

Tanabata celebrates the celestial reunion of two mythical lovers, represented by colorful decorations and handwritten wishes on tanzaku (small paper strips). The Sendai Tanabata Festival displays stunning artistic arrangements, drawing visitors from all over the world. Use a travel eSIM Japan plan to easily connect with friends and family while you make your own wish.

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If you have extra time, take a day or two to visit Matsushima, a city situated on Matsushima Bay. It’s a short train ride from Sendai and daily cruises allow visitors to witness “the third most beautiful view in Japan.” An odd thing to claim, but one that draws thousands of visitors every year. Try the oysters – a local delicacy – from any of the restaurants lining the waterfront. 

7. Jidai Matsuri (Festival of the Ages) 

• When: October 22 
• Where: Kyoto 

Jidai Matsuri is a historical procession celebrating Kyoto’s illustrious past. Over 2,000 participants dress in period costumes representing each era of Kyoto’s history. If you’re a fan of history or cosplay, this event is not to be missed! Pair the festival with an eSIM for Japan to capture every detail for your audience. 

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In addition to enjoying the festival, you may luck out and witness the turning of the Momiji leaves – the beautifully delicate Japanese maple trees. Similar to the Sakura, these fire-red leaves draw thousands of visitors every year to witness their autumnal beauty. 

8. Kanda Matsuri

• When: Mid-May (alternates with Sanno Matsuri every other year) 
• Where: Kanda Shrine, Tokyo 

Kanda Matsuri transforms Tokyo with a grand parade of portable shrines (mikoshi) carried through the city. Follow the elaborate floats, performers, and dancers as they wind their way through the bustling streets. With a reliable Japan internet eSIM, you can share these traditional sights without interruptions. 

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It’s tempting to think that a pocket Wi-Fi would offer the best connectivity while in Tokyo – given the convenience of the city. But, hauling around an extra device and keeping it charged creates an unnecessary hassle for visitors.  

9. Aoi Matsuri 

• When: May 15 
• Where: Kyoto 

This elegant festival dates back to the 6th century and features a serene procession of people dressed in Heian-era clothing. The participants head to both the Shimogamo and Kamigamo Shrines, carrying leaves of the hollyhock (aoi), which gives the festival its name. For a trip to ancient Japan, this is as authentic as it gets! Don’t forget to stay online with an eSIM Japan tourist plan to share snapshots of history.

10. Sanja Matsuri 

• When: Third weekend of May 
• Where: Asakusa, Tokyo 

Sanja Matsuri is one of Tokyo’s wildest festivals, featuring over 100 portable shrines, lively performances, and incredible street food. The atmosphere is electric with chanting, drums, and plenty of celebration. An eSIM world Japan plan ensures you can share every exciting moment with ease.

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There is no shortage of activities and places to eat in Japan. Asakusa, in particular, boasts a plethora of shopping (a great place to get souvenirs), the Senso-jo Temple and the Tokyo SkyTree. Don’t miss the chance to meander the streets with curiosity – you never know what you’ll discover! 

eSIM Japan Plan or Pocket Wi-Fi?

There’s no doubt you’ll need connectivity for your trip to Japan. From utilizing the robust public transportation system to navigating the winding streets to translating menus and signage, going off-grid isn’t an option. Luckily, it doesn’t have to be! 

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Travelers to Japan have two choices when it comes to portable connectivity: pocket Wi-Fi and an eSIM Japan data plan. Though pocket Wi-Fi does offer convenience, it’s not as seamless as using an eSIM. It requires renting a device, carrying it around, keeping it charged and returning said device at the end of your trip. Not to mention if you lose it, you’re on the hook to pay for a replacement. 

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An eSIM simplifies this process, allowing you to purchase, connect to the internet and manage your data – all with a few clicks on your phone. 

How to Stay Connected While Experiencing Japan’s Festivals 

Attending Japan’s top seasonal festivals means immersing yourself in a blend of tradition, culture, and community. To make your experience seamless, having the best eSIM for Japan is essential. Whether it’s finding directions to festival locations, sharing photos in real-time, or connecting with locals, a travel eSIM Japan plan keeps you online without the hassle of swapping physical SIM cards.

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If you’re planning your next adventure, consider options like Japan eSIM plans for global connectivity. Staying connected has never been this easy—or convenient.

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Explore Japan’s festivals while staying effortlessly connected. Choose a plan today and make the most of your cultural adventure! ⛩️