by Andy Abramson, CEO, Comunicano
Over the past week a few data points have come to light which have to make us all think about our technology investments, both as consumers, as business buyers and as investors.
To quote the Bob Dylan song “The Times They Are A Changin’,” and they sure are. It was only a short time ago where Microsoft was the operating system world’s most dominant player. That’s no longer true.
In mobile, BlackBerry was the smartphone of choice, Nokia the rising challenger, Palm hoped to be the disruptor. Along came Apple, then Android and the rest is now history. Oh, and Microsoft, they’re trying to get into mobile again, this time via Nokia.
The facts seen in the Good Technology Mobile Technology Report for Q4 of 2013 pretty much tells it all, giving us a pretty good indication of where the world is today. And, the numbers don’t lie.
From a device perspective, iOS smartphones made up 54 percent of all device activations last quarter, with Android’s share of activations decreasing to 26 percent. This is not surprising, given the introduction of two new iPhone models to the market in late Q3. In addition, organizations continue to migrate away from BlackBerry to meet end user demand and embrace new platforms such as iOS and Android. As a result, overall device activation levels increased 34 percent from Q1 to Q4…
To this point, New York Times new technology reporter Farhad Manjoo writes about how we all can survive when it comes to our choices of devices, services and suppliers in both the lucrative enterprise world and consumer market where the idea of BYOD reigns supreme.
Manjoo points to a core troika that makes total sense: Apple for devices, Google Apps for services and Amazon for content. The key point Manjoo makes though is the fourth column and is the need for what he calls “connectors.” This is a very interesting comment as he calls out two very useful, and almost often invisible and cloud-based services once you start using them: Evernote and DropBox.
What’s most evident to me, as someone who works as much on the road as I do at home, is that every company mentioned can be and is touched by GigSky.
As the world moves toward cloud-based services (Google Apps, Amazon content, Evernote files) and works more and more on devices like Apple iPads, iPhones and Google Android smartphones and tablets, the number of unlocked devices increases. This all means if you’re going on the road and need to “stay connected,” a GigSky SIM and app provides the keys to cost management, and provides a pay-as-you-need data service wherever you are. That way, you can reach into your cloud, have access to your services and continue to enjoy all your content anywhere, anytime.